Kiran Bedi and No Marks - II (maybe there is a reason)

Aman bought this link to my notice. Thanks love.

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Kiran Bedi says -
“Beauty is like spotless character and this cream redefines beauty by not making you fair, but giving good and clear skin. It is an honest product just like my causes."
She added,
"A portion from the sale of each pack will go to drug addiction and women welfare centres.”
She wants to add a hall to her drug addiction centre with the proceeds.

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Maybe it makes some sense. Maybe I was too quick to write that post.

I am ok with the second statement but first one still sounds ameturish to me. Being from the marketing domain I still maintain that there is a major mismatch between the product and the brand ambassador.

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Having said that, the fact that a part of the proceeds will go for a good cause is impressive. Now we have to wait and see if people will really buy the product.

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I again want to reiterate that I have nothing against her; in fact I respect her for what she has been. But as a marketer I can’t help but analyze the combination.

What is wrong with Kiran Bedi?

A few days back I was interviewed by UTVi for a show which is yet to make its appearance. Among a series of questions that I was asked one was if I had any female role model.
Me being me said that I don’t have a role model but one woman I admire would be Kiran Bedi. Not that I ever wanted to become an IPS officer. But because she stood for what she believed and excelled in what she did in a largely male dominated field.

Now yesterday I saw this commercial where Ms Bedi was selling the god forsaken cosmetic cream called “No Marks" - I mean what the hell was that??
I haven’t ever seen such a miss-match between the brand and the brand ambassador.

For someone who has won enough and more accolades all her life, has stood as a symbol of women lib, has done the more than half the country proud, this “No Marks” endorsement doesn’t make any sense.

Fine so everyone has the right to earn money but even then how can anyone explain this disaster.

Ms Bedi – I had titanic regards for you and I am thoroughly saddened with this act of yours. You could have chosen something better.